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Sustainability


When we think of sustainability, often we think of durability, longevity and environmental respect. In general, a sustainable practice is a practice that takes the health of the future into consideration. However, this idea isn't just reserved for the physical, material world- it also applies to thought, belief, human conduct and society as a whole.

An unsustainable practice is one that has an unbalanced negative effect, which, through time, will adversely effect a person, society and/or the environment. A classic case is our current use of Oil as a medium of energy. This could be considered unsustainable due to the fact that oil is largely unrenewable and, when burned, is damaging to the environment. Any practice that causes an irreversible resource depletion or long term environmental pollution is an unsustainable practice.

Likewise, if a particular company outputs large amounts of waste byproducts during production, polluting the environment, this would be considered an unsustainable practice as well, regardless of what they are producing.

Similarly, if materials or knowledge used in the production of a particular kind of product are not of the highest known quality, very often the integrity of that product is compromised inherently, leading to the eventual creation of more waste when that product fails or becomes obsolete. Given our current system of profit, most everything that is produced is done so with a built in weakness, due to the need to compete for market share. In other words, if two companies are each competing to create a certain item, both will need to be strategic in the materials and designs they use, very often compromising quality for the sake of affordability. The result is a product which breaks down much faster than a product which was given the greatest care and highest quality component materials.

This doesn't happen in our system for two reasons: 1) If a company was to use the best known design and the best known materials, they would likely have a much higher production cost and would likely lose a competitive edge. 2) If products were made to last for extended periods of time, people would not need to repeatedly replace, update and fix their items as much, and a vast amount of revenue and jobs would be lost by industry at large, slowing the economy.

This is, of course, unsustainable by definition, for the inherent inefficiency of the economic system eventually creates unnecessary multiplicities, waste and pollution.

And this leads us to unsustainable ideologies.

An unsustainable ideology is one that inherently leads a person or group to unsustainable practices. For instance, the reason a production plant might use poor materials to create unsustainable products, while also outputting a disproportionate amount of waste, is really the result of a larger force, known as the Monetary or Profit System. In a Profit System, there is no reward for sustainability, for the system is built upon competition and regeneration. In such a circumstance, sustainability is always second to profit, for the survival of a company is based on profit, and profit is partly based on reducing costs and expanding income. Therefore, the unsustainable practices that exist in all industries are the result of an underlying flaw in the ideological economic structure itself.

In theory, most would agree that having an abundance of resources, along with products that are made of the most endurable materials for maximum sustainability and efficiency, is a good thing. However, these notions are not rewarded in our current world monetary system. What is rewarded is Scarcity. Scarcity and planned obsolescence are rewarded in the short term, for it creates a 'turnover' of profit, while also making more jobs. Sadly, this 'short term reward' is at the cost of 'long term destruction'.

The Free Enterprise System, along with all other subgroups, such as communism, socialism and fascism, is an unsustainable ideology, for it has built into it a propensity for environmental and social abuse. To put it more clearly, a world that is in competition with itself for labor, resources, and survival is an unsustainable system inherently, for it lacks an external conscience.

So then, what is an sustainable ideology?

While this question will always bring new answers as human evolution continues, in the present day we have a concept called The Scientific Method. Very simply, the Scientific Method is a process of investigation which, though the most modern methods of learning, measurement, testing and experimentation, works to demonstrate the validity of a particular understanding or possible resolution to a particular problem.

An example would be a problem with a car. If your car doesn't start, you would begin a train of thought, based on logic, to find the source of the problem. Logic would guide your focus, likely beginning with how much gas is in the car, moving towards the ignition mechanism, etc. This is the scientific method applied to problem solving. A non scientific method for such a problem would fall under the category of 'irrational'. For instance if you car doesn't start, it would be irrational to start looking at the tires, for the tires would likely have nothing to do with the mechanisms associated with the problem.

Sadly, our approach to social operation is largely without logic or methodology, but rather it is submerged in tradition, superstition and outmoded methods of conduct. A scientific approach to society, using logic and reason to assess and react to social issues would have a natural gravitation towards sustainability, for nothing can be isolated or detached in such an approach. In other words, we need to stop looking at the world through the blinders of the systems and ideologies that have been created in the past, and start looking at the world in the most broad, unbiased way we can. The only medium which supports this approach, is Science, and the gifts of science have proved its validity without question. Therefore, it is time we utilize the methods of science in our approach to society itself.

A quick glance at the modes of operation used in the world today reflect a gross negligence of reason, logic and scientific application. Our economic structures are based on mediums of exchange and values which have little relationship to true resources and reality. Religion continues to preach worldviews which have long been overridden by progressive scientific thought. Our labor system is setup so that people must be "employed" in order to gain money to survive, while the actual contribution that these occupations have to society are highly suspect, showing that "jobs" often exist simply to keep people doing "something" in order to live and support the economic structure. This is a waste of human life...

There are many, many facets to the understanding that our current social institutions are unsustainable. To summarize the issue, our life on earth must have a foundational premise by which our operations relate. This premise must be as empirical as possible, and not based on opinion or projection. From a scientific perspective, we see that resources and human ingenuity are the most valuable issues at hand. Human intelligence and awareness, coupled with the thoughtful management and utilization of earth resources are really the only two core issues. Everything else is built upon this. Therefore, we need to begin an approach which maximizes education, technology and resource management.

Until this is done, sustainability will be in jeopardy. This is the goal of The Venus Project and The Zeitgeist Movement.

 

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As far as possible, without surrender, be on good terms with all persons. Speak your truth quietly and clearly;
and listen to others, even to the dull and the ignorant, they too have their story.

- Max Ehrmann, Desiserata


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The Venus Project

The Venus Project is an organization that proposes a feasible plan of action for social change, one that works towards a peaceful and sustainable global civilization. It outlines an alternative to strive toward where human rights are no longer paper proclamations but a way of life.

We operate out of a 21.5-acre Research Center located in Venus, Florida.

When one considers the enormity of the challenges facing society today, we can safely conclude that the time is long overdue for us to reexamine our values, and to reflect upon and evaluate some of the underlying issues and assumptions we have as a society. This self-analysis calls into question the very nature of what it means to be human, what it means to be a member of a "civilization," and what choices we can make today to ensure a prosperous future for all the world's people.

At present we are left with very few alternatives. The answers of yesterday are no longer relevant. Either we continue as we have been with our outmoded social customs and habits of thought, in which case our future will be threatened, or we can apply a more appropriate set of values that are relevant to an emergent society.

Experience tells us that human behavior can be modified, either toward constructive or destructive activity. This is what The Venus Project is all about - directing our technology and resources toward the positive, for the maximum benefit of people and planet and seeking out new ways of thinking and living that emphasize and celebrate the vast potential of the human spirit. We have the tools at hand to design - and build - a future that is worthy of the human potential. The Venus Project presents a bold, new direction for humanity that entails nothing less than the total redesign of our culture. What follows is not an attempt to predict what will be done - only what could be done. The responsibility for our future is in our hands, and depends on the decisions that we make today. The greatest resource that is available today is our own ingenuity.

While social reformers and think tanks formulate strategies that treat only superficial symptoms, without touching the basic social operation, The Venus Project approaches these problems somewhat differently. We feel we cannot eliminate these problems within the framework of the present political and monetary establishment. It would take too many years to accomplish any significant change. Most likely they would be watered down and thinned out to such an extent that the changes would be indistinguishable

The Venus Project advocates an alternative vision for a sustainable new world civilization unlike any social system that has gone before. Although this description is highly condensed, it is based upon years of study and experimental research by many, many people from many scientific disciplines.

The Venus Project proposes a fresh approach--one that is dedicated to human and environmental concerns. It is an attainable vision of a bright and better future, one that is appropriate to the times in which we live, and both practical and feasible for a positive future for all the world's people.

The Venus Project calls for a straightforward approach to the redesign of a culture, in which the age-old inadequacies of war, poverty, hunger, debt, environmental degradation and unnecessary human suffering are viewed not only as avoidable, but totally unacceptable.

One of the basic premises of The Venus Project is that we work towards having all of the Earth's resources as the common heritage of all the world's people. Anything less will simply result in a continuation of the same catalog of problems inherent in the present system.

Throughout history, change has been slow. Successive groups of incompetent leaders have replaced those that preceded them, but the underlying social and economic problems remain because the basic value systems have gone unaltered. The problems we are faced with today cannot be solved politically or financially because they are highly technical in nature. There may not even be enough money available to pay for the required changes, but there are more than enough resources. This is why The Venus Project advocates the transition from a monetary-based society to the eventual realization of a resource-based global economy.

We realize to make the transition from our present culture, which is politically incompetent, scarcity-oriented and obsolete, to this new, more humane society will require a quantum leap in both thought and action.

An Obsolete Monetary System

The money-based system evolved centuries ago. All of the world's economic systems - socialism, communism, fascism, and even the vaunted free enterprise system - perpetuate social stratification, elitism, nationalism, and racism, primarily based on economic disparity. As long as a social system uses money or barter, people and nations will seek to maintain the economic competitive edge or, if they cannot do so by means of commerce they will by military intervention. We still utilize these same outmoded methods.

Our current monetary system is not capable of providing a high standard of living for everyone, nor can it ensure the protection of the environment because the major motive is profit. Strategies such as downsizing and toxic dumping increase the profit margin. With the advent of automation, cybernation, artificial intelligence and out sourcing, there will be an ever-increasing replacement of people by machines. As a result, fewer people will be able to purchase goods and services even though our capability to produce an abundance will continue to exist.

Our present, outmoded political and economic systems are unable to apply the real benefits of today's innovative technology to achieve the greatest good for all people, and to overcome the inequities imposed upon so many. Our technology is racing forward yet our social designs have remained relatively static. In other words cultural change has not kept pace with technological change. We now have the means to produce goods and services in abundance for everyone.

Unfortunately, today science and technology have been diverted from achieving the greatest good for reasons of self-interest and monetary gain through planned obsolescence sometimes referred to as the conscious withdrawal of efficiency. For example, the U. S. Department of Agriculture, whose function is presumed to be conducting research into ways of achieving higher crop yields per acre, actually pays farmers not to produce at full-capacity. The monetary system tends to hold back the application of these methods that we know would best serve the interests of people and the environment.

In a monetary system purchasing power is not related to our capacity to produce goods and services. For example, during a depression, there are computers and DVD's on store shelves and automobiles in car lots, but most people do not have the purchasing power to buy them. The earth is still the same place; it is just the rules of the game that are obsolete and create strife, deprivation and unnecessary human suffering.

A monetary system developed years ago as a device to control human behavior in an environment with limited resources. Today money is used to regulate the economy not for the benefit of the general populace, but for those who control the financial wealth of nations.

Resource Based Economy

All social systems, regardless of political philosophy, religious beliefs, or social customs, ultimately depend upon natural resources, i.e. clean air and water, arable land and the necessary technology and personnel to maintain a high standard of living.

Simply stated, a resource-based economy utilizes existing resources rather than money and provides an equitable method of distributing these resources in the most efficient manner for the entire population. It is a system in which all goods and services are available without the use of money, credits, barter, or any other form of debt or servitude

.

Earth is abundant with plentiful resources; today our practice of rationing resources through monetary methods is irrelevant and counter productive to our survival. Modern society has access to highly advanced technologies and can make available food, clothing, housing, medical care, a relevant educational system, and develop a limitless supply of renewable, non-contaminating energy such as geothermal, solar, wind, tidal, etc. It is now possible to have everyone enjoy a very high standard of living with all of the amenities that a prosperous civilization can provide. This can be accomplished through the intelligent and humane application of science and technology.

To better understand the meaning of a resource-based economy consider this: if all the money in the world were destroyed, as long as topsoil, factories, and other resources were left intact, we could build anything we choose to build and fulfill any human need. It is not money that people need; rather, it is free access to the necessities of life. In a resource-based economy , money would be irrelevant. All that would be required are the resources and the manufacturing and distribution of the products.

When education and resources are made available to all people without a price tag, there would be no limit to the human potential. Although this is difficult to imagine, even the wealthiest person today would be far better off in a resource based society as proposed by The Venus Project. Today the middle classes live better than kings of times past. In a resource based economy everyone would live better than the wealthiest of today.

In such a society, the measure of success would be based on the fulfillment of one's individual pursuits rather than the acquisition of wealth, property and power.

The Choice Is Ours To Make

Human behavior is subject to the same laws as any other natural phenomenon. Our customs, behaviors, and values are byproducts of our culture. No one is born with greed, prejudice, bigotry, patriotism and hatred; these are all learned behavior patterns. If the environment is unaltered, similar behavior will reoccur.

Today, much of the technology needed to bring about a global Resource-Based Economy exists. If we choose to conform to the limitations of our present monetary-based economy, then it is likely that we will continue to live with its inevitable results: war, poverty, hunger, deprivation, crime, ignorance, stress, fear, and inequity. On the other hand, if we embrace the concept of a global resource-based economy , learn more about it, and share our understanding with our friends, this will help humanity evolve out of its present state.

Jacque Fresco and Roxanne Meadows